Heming's Commitment to your privacy

Heming respects your privacy and your desire to understand how your information will be handled and used. This Privacy Notice explains how we collect, use and store your personal information. Using your personal information in a way that you are comfortable with and keeping all your information secure is an integral part of the luxury in-store and online retail experience we aim to provide.

Heming will ensure that all information protection and customer legislation standards are met when handling any of your personal information.

Our Company

References in this Privacy Notice to "we", "us", and "Heming" are to Heming & Co Ltd (Company Registration #06421634) and West End Retail Services Ltd (Company Registration #06575461).

Heming & Co Ltd is a registered information controller with registration number ZA373146 (find us here).

What Information Do We Collect And How Do We Use It?

We collect and use information about you to ensure that we can continue to provide you with a luxury in-store and online retail experience. You provide us with your information directly when you make a purchase, shop online, or register to take part in a competition. We also collect elements of your information indirectly such as the route you have taken, products viewed etc through the Heming on-line store.

Information Collected When You Make A Purchase

When you make a purchase at any of our retail outlets or online, we will collect necessary information about you to ensure we can fulfil your order or chosen service.

If you choose to pay by card, we will need to collect your payment information in order to process card payments. We may also need to ask for additional information from you, e.g. to prevent fraudulent transactions, to comply with anti-money laundering obligations for high value transactions, or to ensure that we comply with our legal obligations such as credit reference agencies when you apply through our partner DEKO for finance arrangements.

Where you place an order with Heming for products or services that will be delivered, collected or provided at a later date, we will need to take additional contact details and delivery information from you so that we may complete your order. We may use third party couriers to deliver your order and will need to share your contact information with them for this purpose.

Right to Access, Correct and delete data and to object to data processing

Our customers have the right to access, correct and delete personal data relating to them, and to object to the processing of such data, by addressing a written request, at any time. The Company makes every effort to put in place suitable precautions to safeguard the security and privacy of personal data, and to prevent it from being altered, corrupted, destroyed or accessed by unauthorised third parties. However, the Company does not control each and every risk related to the use of the Internet, and therefore warns the Site users of the potential risks involved in the functioning and use of the Internet. The Site may include links to other web sites or other internet sources. As the Company cannot control these web sites and external sources, the Company cannot be held responsible for the provision or display of these web sites and external sources, and may not be held liable for the content, advertising, products, services or any other material available on or from these web sites or external sources.

Managing Your Marketing Preferences

At any point that you interact with us, you may be given the opportunity to personally agree to receive on-going Heming marketing communications. Heming will only send you marketing communications where you have consented to receive them and only using your preferred channels of communication. To ensure that you are still happy to hear from us, if you have not updated your marketing preferences in over 12 months, we will contact you to remind you that you can opt-out of receiving marketing communications at any time.

Where you have not made a purchase with Heming during a two year period, we will only continue to send you marketing communications where you expressly tell us that you want to. If you do nothing, then we will stop sending you marketing communications.

Where you have made a purchase with Heming during this period, we will continue to communicate with you in the same way until you tell us otherwise. If you do nothing, we will assume that you are happy for Heming to continue to send you marketing communications in the same way.

Shopping Online

When you visit www.hemingjewels.com we may collect information about your device to ensure we can continue to drive innovation and improve usability to benefit your online shopping experience. Information can be collected through your IP address or through cookies placed on your device. Some cookies are needed for the proper functioning of the website. Examples of where these cookies are used include: to store how many items are in your shopping bag, to determine anonymously when you are signed in, to determine which currency we should use. Other cookies are used for analytics purposes such as Google Analytics and Hotjar, which help us understand how and when you first visited our site, the frequency of your visits and the duration of time spent on our site.

For more information about how Heming uses cookies, please refer to our Cookie Privacy Notice.

When you make a purchase on www.hemingjewels.com we will collect information about you to ensure we can fulfil your order or chosen service (including your name, contact details, delivery address and phone number). You will be offered the opportunity to create an online account on our website. In order to register an online account, we will ask you for your name and contact details. You will also be asked to create a password.

Competitions, Prize Draws, Giveaways, Offers and Events

When you participate in a Heming competition, prize draw, giveaway or offer, or sign up to attend one of our events, either through Heming or indirectly through a third party, we will collect information about you. This information will be used to administer competitions and manage events, including securing your registration at an event, and selecting and contacting prize winners. If you provide the personal information of another customer for one of our events, we will assume you have the consent of any named individuals to provide their personal information for these purposes. Full details of our event management partner’s Privacy Notice can be found on their website or on the event registration form. Your information will be deleted shortly after the promotion or event has finished, unless you have signed up to receive marketing communications from us.


To ensure your safety and for the prevention and detection of crime, CCTV is in operation during your visit to any of our retail outlets.

Please be aware that if we are requested to provide CCTV images of you or any other personal information relating to you by the police or any other regulatory or government authority investigating suspected illegal activities, we are obliged do so.

How Can We Manage The Information We Hold About You?

As part of our commitment to exceptional customer service, where you have provided your consent, we personalise your experience, by only sending marketing communications about the most exclusive products, services and events that we believe you will be interested in. To opt-out of these communications contact our Customer Support team either in-store, by email at info@hemingjewels.com (please quote “Security and Privacy Enquiry”). You may be asked for proof of identity.

You can also unsubscribe from individual email marketing communications via the “unsubscribe” link prominent in each of our email marketing communications.

Should you wish to know more about what information we hold about you, including making changes to, or requesting the deletion of, information that we hold about you, you are also entitled by law to make a Data Subject Access Request. You can make such a request by emailing us at info@hemingjewels.com (quoting “Data Subject Access Request”). Please note that we may need to exclude and/or redact certain information as part of your request, e.g. in order to protect the privacy of other individuals or if we are permitted to exclude the information for legal or other reasons.

How Do We Keep Your Information Secure?

We make sure that we have information security measures in place to keep your information secure. Where we ask third parties to work on our behalf, before sharing information we always make sure that they have sufficient information security measures in place.

Information you provide to one of the Heming Group Companies may be shared within the Group of companies. We also work with a number of third parties to help us deliver an excellent service to you. We require all third parties that interact with information to undergo an Information Security Due Diligence Assessment to ensure that information is only shared where third parties have appropriate security measures in place.

We will not share your information with any third parties who might wish to market their goods and services to you unless you have provided your consent. Heming does not routinely share information outside of the European Economic Area (EEA). If it is necessary we will only do so with the relevant protection in line with data protection legislation requirements.

How Long Will Heming Keep My information?

Heming is committed to keeping your personal information only for so long as is necessary or where we have a legitimate interest or legal reason to continue doing so. Where Heming no longer require information to be in a format where you can be identified personally, e.g. where we keep information for analytical and research purposes or transaction information, we will remove any personal details about you i.e. anonymise the data.

If you do not have a Heming online account, but you have signed up to receive Heming marketing communications, then Heming will only retain your information for as long as we have your consent to send you such communication (See Marketing and Promotions above).

Contacting Us

When you contact Heming through any channel (including by phone, post, email or social media), we will collect information about you in order to respond to your query, request or feedback. Please note, if you contact Heming by phone your call may be recorded for quality, training and security purposes. Additionally, calls may be monitored (without your consent) to allow Heming to collect information for security and regulatory purposes. Should a call include card details for payment then recording will be paused.

How Will I know If This Privacy Notice Changes?

If we specifically change the way in which we use your personal information or if we need to notify you about a change to the information that we hold about you, we will specifically contact you.

Any future changes to our Privacy Notice will be updated online at www.hemingjewels.com with the last date of update displayed as below We encourage you to check this site periodically to learn about the information that we collect, use and share.

The Heming Privacy Notice was last updated in May 2018.

Security Privacy Notice

Security of our website is of utmost importance to us. Our site uses software to provide high level encryption technology. Although we use advanced security measures to protect your information against loss, misuse and alteration, as is the case with all computer networks linked to the internet, we cannot make absolute guarantees over the security of the information you provide over the internet and as such we cannot be held responsible for it.

We will never contact you by email to ask you to send or confirm any of your personal details, if we need any information of this nature we will only contact you by telephone.

Never send any sensitive information, such as passwords or credit card information, via email.

Where you have chosen to create a password to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

To Top